Market Research

Concept testing & Pricing Research Final Report
(Quantitative Results)

To read more about RJSMediagnostix’s
Mission Click on image above.

CONCEPT

rjsMediagnostix has a concept test product that is designed to early diagnose acid reflux. It can help in both preventing cancer and better determine the length of time medicine is needed for acid reflux symptoms. The goal is to launch in the USA.

OBJECTIVES:
  • Need to understand how PCPs are going to respond to different pricing and value scenarios, along with a rebate scheme.
  • Gauge reactions to concept test product.
  • Level of interest, anticipated future uptake

To optimize the chance of success, rjsMediagnostix wants to determine the ideal price for this concept test product.